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MRE Digital Marketing Consultant

at MRE Consulting, Ltd. in Houston, TX

Join the Salesforce practice at MRE Consulting! We enable companies to improve sales operations and reimagine the customer experience, delivering capabilities that empower teams to collaborate and work smarter. Our team of Salesforce-certified experts with experience across the Salesforce Platform as well as deep industry capabilities. As a Salesforce partner, we are committed to continuous development of our team, offering continued growth opportunities, and exposing our people to interesting and diverse projects. At MRE, we are proud to go the distance with integrity, expertise, and personal commitment.

What you will be doing:
As a Digital Marketing Consultant, you will design and execute campaigns for our clients, leveraging digital marketing leading practices and marketing automation tools. You will work with our clients to understand requirements around campaign, audience data, and engagement strategy, providing feedback based on leading trends in customer experience and digital engagement.
• Imagine and drive digital marketing strategies that enable our clients’ business goals
• Build compelling customer engagement that support business processes around lead management and conversion
• Align marketing and sales organizations through marketing automation process and technology
• Combine marketing experience with creative and technical skills to advise on digital marketing strategy
• Provide guidance around core marketing strategies, drip campaigns, A/B testing, dynamic content, personalization, list hygiene management, and send optimization
• Build multi-touch journeys, configure decision and engagement splits
• Understand, document, and develop requirements related to campaigns
• Design, configure and implement campaigns in Salesforce Marketing Cloud and/or Pardot, in collaboration with the technical team.
• Leverage marketing analytics and customer insights to develop business strategy and advanced segmentation
• Work with project teams in a waterfall or agile structure
• Deliver client-facing presentations

Who you are and what you’ve accomplished:
You are a highly motivated marketing professional, with experience across marketing automation platforms, customer experience strategy, and project management.
• Bachelor's degree in Marketing or related field or equivalent
• 3+ years’ experience in a marketing role, with a demonstrated track record of delivering successful email campaigns and website performance
• 1+ years’ experience with Salesforce Marketing Cloud or similar marketing automation platform such as Pardot, Marketo, HubSpot
• Technical knowledge of customer relationship management, content management systems, email marketing systems
• Willingness and ability to learn new technologies that drive/support/enhance marketing
• Experience with Adobe Photoshop and familiarity with the rest of the Adobe Creative Suite is a plus
• Excellent verbal and written communication skills with light copywriting. Ability to adapt writing style to audience and channel
• Flexible and able to adapt quickly to changing priorities
• B2B Marketing Experience


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Published at 03-18-2021
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